"LAND THE GOLDEN LURE"
HOUSTON BOAT SHOW AND MICHAEL KLEIN'S FINE JEWELRY
TO GIVE AWAY GOLDEN PRIZE

This January, the giant crystal ball in New York's Times Square isn't the only inimitable commemoration to ring in the New Year. Michael Klein's Fine Jewelry is designing the world's most expensive fishing lure for the 2006 Houston International Boat, Sport and Travel Show. It is a custom 14-karat gold fishing lure encrusted with precious stones, valued at over $5,000, for one lucky boat show visitor to take home! This one-of-a-kind piece is being created to memorialize the Houston Boat Show's 50th Anniversary. Show goers will register to win at the Boat Show where the lure will be on display. At the conclusion of the show, one lucky attendee will have 'landed' the golden lure for their very own!

Michael Klein's Fine Jewelry, who has been selected to create the piece, opened their first store in Houston in 1969. The founder, Michael Klein, believed his focus should be on making the customer happy rather than personal financial gain. The company prides itself in having a satisfied customer with every single purchase. In 1987, Klein reduced his stores from seven to one in order to give his customers the personal attention he felt they deserved. Michael Klein passed away in 1990 but his son, Mark, and his wife Virginia carry on his tradition.

The 2006 50th Anniversary Houston International Boat, Sport and Travel Show will be a golden celebration not to be missed. Mark your calendar for your chance to win the world's most expensive fishing lure and be the envy of every fisherman!